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In today’s social-first world, content creators and marketers need videos that fit seamlessly across platforms like TikTok, Instagram Reels, and YouTube Shorts. That’s where reap’s Auto Reframe comes in — a powerful AI tool that automatically resizes and centers your video content for any social format.
From saving hours of manual editing to preserving key focal points, reap’s Auto Reframe ensures your videos always look professional, polished, and platform-perfect.
Auto Reframe is an AI-powered feature that adjusts a video’s aspect ratio while keeping the subject in focus. Whether you need to convert a wide YouTube video into a vertical Reel or a square TikTok, Auto Reframe automatically tracks the main subject and reframes the footage without manual cropping.
With reap’s tool, you get high-quality, social-ready clips without spending hours in an editing timeline.
Each platform has its own formatting rules:
Manually editing your videos to fit these ratios is time-consuming and often results in lost context or awkward framing.
✅ Time savings — AI handles all the resizing and repositioning
✅ Smart focus — Keeps faces, speakers, and products centered
✅ Multi-platform compatibility — Instantly generate content for TikTok, Instagram, and YouTube
✅ Higher engagement — Properly framed videos grab attention and retain viewers longer
Here’s how you can reframe your video using reap in just minutes:
Upload Your Video: Add any horizontal footage.
Choose Your Aspect Ratio: Select the desired format (9:16, 1:1, etc.).
AI-Powered Analysis: reap automatically detects key movements and people in the video.
Auto-Reframing in Action: The tool adjusts the frame with keyframes to follow motion and maintain focus.
Preview & Export: Get high-quality output, optimized and watermark-free, ready for upload.
Auto Reframe has applications across industries and roles:
Turn long-form YouTube vlogs into punchy, vertical Reels or TikToks that attract new audiences.
Adapt a single product demo for multiple platforms, ensuring visual consistency across channels.
Resize and reformat course content into mobile-friendly learning clips.
Create highlight clips in 1:1 or 9:16 formats for social recaps and promotions.
The power of reap doesn’t stop at resizing. Use Auto Reframe together with AI-powered dubbing to expand your content’s reach even further.
A single video becomes a global campaign, customized for every audience and every platform.
If you’re still manually editing your videos to fit TikTok, Reels, and Shorts — it’s time to let AI do the heavy lifting.
With reap’s Auto Reframe tool, you can resize, reposition, and repurpose your video content in just a few clicks. Pair it with dubbing for multilingual reach, and you’ve got a powerful content engine that scales with ease.
Ready to transform your videos for every platform?
Sam is the Product Manager at reap, and a master of turning ideas into reality. He’s a problem-solver, tech enthusiast, coffee aficionado, and a bit of a daydreamer. He thrives on discovering new perspectives through brainstorming, tinkering with gadgets, and late-night strategy sessions. Most of the time, you can find him either sipping an espresso in a cozy café or pacing around with a fresh brew in hand, plotting his next big move.
