In the high-speed world of short-form video, grabbing attention and going viral isn’t just luck, it’s a repeatable formula. Few creators understand this better than Alex Hormozi, who consistently churns out YouTube Shorts that rack up millions of views while delivering real value.
Whether you’re a business owner, creator, coach, or marketer, there’s a lot to learn from his method. This post breaks down three actionable strategies to create viral YouTube Shorts based on Hormozi’s winning approach—plus a bonus tip to take your Shorts to the next level.
In a world of endless scrolling, your first 3 seconds are everything.
Alex Hormozi starts his Shorts with a bold statement, a surprising stat, or a pain-point question something that jolts attention.
To create your own killer hook:
📌 Quick Tip:
Hook = the headline of your video. Make it impossible to scroll past.
Hormozi doesn’t ramble—he gets straight to the point with one key takeaway per video. That’s the secret to retention and replays, two major factors in YouTube’s algorithm.
✅ Example:
“Schedule your hardest task first—it cuts procrastination by 50%.”
Every viewer should learn something useful in under 30 seconds. When you deliver value fast, you build trust quickly—and trust fuels follows.
Going viral is great. But retention + conversion = growth.
Alex Hormozi consistently ends with a simple call to action (CTA):
Don’t overthink it. Your CTA should:
🚫 Avoid vague endings like “Thanks for watching.”
✅ Try: “Want more tactics like this? Hit that follow.”
Even Hormozi didn’t hit millions overnight. He watches the data.
After publishing a few Shorts, head into YouTube Analytics and check:
Refine your hook, delivery, or CTA based on what performs best. Data shows you the path to scale.
Here’s a quick recap of the Alex Hormozi-inspired formula:
Creating viral YouTube Shorts doesn’t have to be guesswork. With the right mix of clarity, speed, and value, you can build real momentum, just like Hormozi.
Use this formula to:
And don’t forget—consistency wins. Keep testing, refining, and repeating what works.
Use reap.video to:
Let AI handle the editing, so you can focus on strategy and creativity.
Sam is the Product Manager at reap, and a master of turning ideas into reality. He’s a problem-solver, tech enthusiast, coffee aficionado, and a bit of a daydreamer. He thrives on discovering new perspectives through brainstorming, tinkering with gadgets, and late-night strategy sessions. Most of the time, you can find him either sipping an espresso in a cozy café or pacing around with a fresh brew in hand, plotting his next big move.